Last Updated: 5 September 2026

This Privacy Policy explains how Seamless Fusion Pvt Ltd, operating under the brand name Anazvara (“Anazvara”, “we”, “us”, or “our”), collects, uses, stores and protects personal information when you visit or purchase from our website.

Website: Anazvara.com
Legal Business Name: Seamless Fusion Pvt Ltd
Registered Address: 7th Floor, Sesa Ghor, Sunteck Kanaka Corporate Park, 701, A Wing, Panaji, Goa 403001, India
Privacy Contact Email: shop@anazvara.com

By using our website, creating an account, placing an order, or contacting us, you acknowledge that you have read this Privacy Policy. Where applicable law requires your consent for specific processing activities, we will request that consent separately.

This Privacy Policy is intended to comply with applicable Indian data protection and privacy requirements, including the Digital Personal Data Protection Act, 2023, and applicable rules and regulations.

1. INFORMATION WE COLLECT

Depending on how you interact with Anazvara, we may collect the following information.

1.1 Information you provide to us

When you create an account, place an order, contact us, or otherwise interact with our website, we may collect:

Full name
Email address
Telephone/mobile number
Billing address
Shipping/delivery address
Account login information
Order and purchase history
Information you provide when contacting customer support
Product reviews, comments or other content you choose to submit
Wishlist or saved-product information
Information provided through forms on our website
Marketing and communication preferences

We only request information that is reasonably necessary for the relevant purpose.

1.2 Payment information

When you make a payment on Anazvara, your payment may be processed through Razorpay.

Payment card, banking and other payment credentials may be collected and processed by Razorpay or the relevant payment provider in accordance with its own privacy policy and security practices.

Anazvara does not intentionally store complete payment card numbers, CVV numbers or other sensitive payment credentials on our own systems unless this is specifically required by our payment setup and permitted by applicable law.

2. INFORMATION COLLECTED AUTOMATICALLY

When you visit our website, certain technical information may be collected automatically, including:

IP address
Browser type and version
Device type
Operating system
Approximate geographic information
Pages visited
Products viewed
Referring website or source
Date and time of visits
Website interactions
Information relating to cookies and similar technologies

This information helps us operate, secure and improve our website and understand how visitors use Anazvara.

3. HOW WE USE YOUR INFORMATION

We may use your personal information for the following purposes:

To process and fulfil orders

We use your information to:

Process purchases
Confirm orders
Process payments
Arrange shipping and delivery
Communicate with you about your order
Handle returns, exchanges and refunds
Maintain transaction records

To manage customer accounts

If you create an account, we use your information to:

Create and maintain your account
Allow you to view your orders
Save your preferences
Provide account-related services
Manage wishlists and other account features

To communicate with you

We may use your contact information to:

Respond to enquiries
Provide customer support
Send order confirmations
Send shipping and delivery updates
Respond to requests or complaints
Contact you regarding your account

Website analytics and improvement

We use Google Analytics to understand how visitors interact with our website, including information about pages visited, traffic sources, devices and general website usage.

This information helps us:

Improve our website
Understand customer behaviour
Identify technical problems
Improve our products and shopping experience
Measure the effectiveness of our website

Advertising and marketing measurement

We use Meta Pixel to understand interactions with our website and to measure the effectiveness of advertising and marketing activities.

Depending on your settings and applicable law, Meta may receive information about your interactions with our website through the Meta Pixel and related technologies.

Where consent is legally required for non-essential tracking technologies, these technologies will be activated only in accordance with the applicable consent requirements.

Website security

We may process technical information to:

Prevent fraud
Detect suspicious activity
Protect our website
Prevent abuse
Protect customer accounts
Maintain the security and integrity of our systems

Legal and regulatory purposes

We may process and retain information when necessary to:

Comply with applicable laws and regulations
Maintain accounting and business records
Respond to lawful requests from authorities
Establish, exercise or defend legal claims
Resolve disputes

4. LEGAL BASIS FOR PROCESSING

Depending on the circumstances and applicable law, we may process personal information where:

It is necessary to provide products or services you have requested;
It is necessary to fulfil or manage an order or other contractual relationship;
You have provided consent;
Processing is necessary to comply with a legal obligation;
Processing is permitted as a legitimate or otherwise lawful use under applicable law;
It is necessary to protect our website, customers or business from fraud or security threats.

Where we rely on consent, you may withdraw that consent where permitted by law. Under India's Digital Personal Data Protection Act, consent is required to be informed, specific and capable of being withdrawn with ease comparable to the manner in which it was given.

5. COOKIES AND SIMILAR TECHNOLOGIES

Anazvara uses cookies and similar technologies to operate and improve our website.

Cookies may be used for different purposes.

Essential cookies

These cookies are necessary for the website to function correctly. They may be used for things such as:

Shopping cart functionality
Customer login
Checkout
Session management
Security
Website preferences

These cookies generally cannot be disabled without affecting important website functionality.

Analytics cookies

We use Google Analytics to understand how visitors use our website and to improve our services.

Advertising and tracking technologies

We use Meta Pixel to measure website activity and advertising performance.

Depending on applicable law and your cookie preferences, non-essential analytics and advertising technologies may require your consent before they are activated.

Managing cookies

You can manage or disable cookies through your browser settings and, where available, through our website's cookie consent controls.

Please note that disabling certain cookies may affect the functionality of the website.

6. THIRD-PARTY SERVICE PROVIDERS

To operate Anazvara, we work with selected third-party service providers.

These providers may process personal information on our behalf or receive information necessary to provide their services.

These may include:

Razorpay

Razorpay processes payments and related transaction information when you make a purchase.

Brevo

We use Brevo primarily as an email service provider/SMTP service. Brevo may process email addresses and other information necessary to deliver emails from Anazvara.

We currently do not operate a regular promotional newsletter through Brevo.

Brevo may also be used to send abandoned-cart communications where this functionality is enabled and legally permitted.

Google Analytics

We use Google Analytics for website analytics and measurement.

Hosting and technical service providers

We may use third-party companies for website hosting, technical infrastructure, security, maintenance and other services necessary to operate Anazvara.

Shipping and logistics providers

We may share information such as your name, phone number and delivery address with shipping or logistics providers when necessary to deliver your order.

We only provide third parties with information reasonably necessary for them to perform their services.

7. HOW WE SHARE PERSONAL INFORMATION

We do not sell your personal information for money.

We may share personal information with third parties where reasonably necessary for the purposes described in this Privacy Policy, including:

Payment providers
Shipping and delivery providers
Email and communication providers
Website hosting and technical service providers
Analytics providers
Advertising and measurement providers
Security and fraud-prevention providers
Professional advisers, where necessary
Government authorities or law-enforcement bodies where legally required
Other parties where disclosure is necessary to comply with applicable law or protect our legal rights

Third-party service providers may process information according to their own privacy policies and contractual obligations.

8. INTERNATIONAL DATA TRANSFERS

Although Anazvara currently sells to customers in India and other Asian markets and does not currently accept orders from Europe or the United States, some of our technology and service providers may process or store information outside India.

Where personal information is transferred to another country, we will take reasonable steps to ensure that the transfer and processing are carried out in accordance with applicable data protection laws and appropriate safeguards.

9. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

For example, we may retain information for as long as necessary to:

Complete your orders
Maintain customer account information
Provide customer support
Handle returns, refunds or disputes
Meet tax, accounting and legal requirements
Prevent fraud
Establish or defend legal claims
Maintain necessary business records

When personal information is no longer required, we will take reasonable steps to delete, anonymise or securely dispose of it, subject to applicable legal retention requirements.

10. DATA SECURITY

We take reasonable technical and organisational measures to protect personal information against:

Unauthorised access
Loss
Misuse
Alteration
Disclosure
Destruction

These measures may include access controls, secure website connections, authentication mechanisms and security monitoring.

However, no method of transmission or electronic storage can be guaranteed to be completely secure. We therefore cannot guarantee absolute security of your information.

11. YOUR RIGHTS

Subject to applicable law, you may have rights regarding your personal information, including the right to:

Request information about the personal data we process about you;
Request correction of inaccurate or incomplete information;
Request deletion of personal information where permitted by law;
Withdraw consent where processing is based on consent;
Request information about how your personal information is processed;
Raise a grievance regarding our handling of your personal information.

India's DPDP framework provides rights including access to information about personal data, correction and erasure, grievance redressal and withdrawal of consent, subject to the conditions and limitations of applicable law.

To exercise your rights, please contact us using the details provided below.

We may need to verify your identity before processing certain requests in order to protect your information from unauthorised access.

12. MARKETING COMMUNICATIONS

Anazvara does not currently operate a regular promotional newsletter.

We may nevertheless send communications that are necessary for your order or account, such as:

Order confirmations
Payment confirmations
Shipping notifications
Delivery updates
Customer-service communications
Account-related communications

We may also send abandoned-cart communications where this functionality is enabled and permitted by applicable law.

Where applicable, you may opt out of non-essential marketing communications using the unsubscribe mechanism included in the communication or by contacting us.

Opting out of marketing communications will not prevent us from sending essential transactional or service-related messages.

13. CHILDREN'S PRIVACY

Our website is intended for general consumers and is not knowingly designed to collect personal information directly from children.

We do not knowingly request or process children's personal information except where permitted by applicable law and where any required parental or guardian consent has been obtained.

If you believe that a child has provided personal information to us in circumstances where this was not permitted, please contact us so that we can take appropriate action.

14. THIRD-PARTY WEBSITES

Our website may contain links to third-party websites, including social media platforms and other external services.

We are not responsible for the privacy practices, content or security of third-party websites.

We recommend reviewing the privacy policies of those websites before providing them with personal information.

15. SOCIAL MEDIA

Anazvara may provide social media links, sharing functions or integrations with platforms such as Instagram, Facebook and other social networks.

If you interact with these features, the relevant social media platform may collect information about your interaction in accordance with its own privacy policy.

We do not control the privacy practices of these third-party platforms.

16. DATA BREACHES AND SECURITY INCIDENTS

If we become aware of a personal data breach affecting your information, we will take appropriate steps to investigate, contain and address the incident and provide notifications where required by applicable law.

17. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect:

Changes to our business
Changes to our website
Changes to our technology or service providers
Changes to applicable laws
Changes to our privacy practices

When we make changes, we will update the “Last Updated” date at the top of this page.

We encourage you to review this Privacy Policy periodically.

18. CONTACT US

If you have questions about this Privacy Policy, want to exercise your privacy rights, or wish to raise a privacy-related grievance, please contact us:

Seamless Fusion Pvt Ltd
Operating as Anazvara

Registered Address:
7th Floor, Sesa Ghor, Sunteck Kanaka Corporate Park, 701, A Wing,
Panaji, Goa 403001, India

Privacy / Grievance Email: shop@anazvara.com